EP.065 | Repetition is Recognition with Jenny Henderson
This week on the DOASFC Podcast, I had the pleasure of chatting with Jenny Henderson, a brand strategist and designer who is all about creating memorable brand experiences. This conversation was full of insights and valuable advice that will help you build a successful coaching business.
Tune in as we chat about:
- The importance of consistency in branding and marketing. We've all heard it before, but it's worth repeating: consistency is key. When you consistently show up and deliver your message, you make it easier for people to recognize and understand what you do. Plus, repetition builds recognition and trust.
- How we can talk about the same things in new ways: It can sometimes feel boring to keep talking about the same thing over and over again. However, Jenny shared a brilliant insight to help you find a new way to talk about it that excites you. You have a choice in how you present your message, so get creative and find new angles to keep things fresh.
- The struggle many entrepreneurs face when it comes to branding. It can be tempting to follow trends or constantly change things up, but that only confuses your audience and undermines trust. Jenny emphasized the importance of embracing simplicity and staying true to your brand's identity. Find what works for you, refine it, and stick with it.
Bottom line is consistency is not only crucial in your visual identity but also in your messaging and overall brand experience. "Repetition is Recognition" and there is power in simplicity. It may seem counterintuitive, but simplicity is everything. When you simplify your brand and focus on key messages and elements, you exude confidence and clarity. People are drawn to brands that are confident in their identity and mission. So, don't be afraid to keep it simple and let your expertise shine through.
I hope you found this conversation as insightful as I did. If you want to connect with Jenny Henderson and learn more about her brand strategy services, you can find her at Jenny Henderson Studio on Instagram and visit her website. She even has a freebie called the Conscious Brand Consistency Guide, which will help you navigate the customer journey and build brand loyalty.
ABOUT THE GUEST:
Jenny Henderson is a brand strategist and designer who develops memorable brand experiences and strategic brand foundations to improve recognition and revenue for service-based small businesses. Through her collaborative brand services her clients embody their brands with confidence and ease, allowing them to grow their businesses in the most authentic way.
Grab Jenny's Conscious Brand Consistency Guide. This comprehensive guide will show you how to use conscious brand consistency for lead generation and increased conversions by upgrading your brand experience to move your future client's along their conversion journey.
Connect with Jenny: